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How to use the compass

Select a state from the alphabetical list on the left of the screen. The compass is divided into 30 policy areas. Hover over a value to highlight and compare policies and their corresponding values for each candidate.

About the project

Social media is increasing in significance as a source of high quality insight to political attitudes. By monitoring discussions posted online in the US, we're able to analyse the true thoughts of voters, rather than opinions solicited by traditional surveys, as a means of gauging the electoral issues that matter and where they are deemed relevant.

In the run up to the US presidential election, Brandwatch monitored Twitter and press discussion since the beginning of July 2012. These conversations have been captured and categorised, where applicable, according to 30 policy areas in each state.

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